Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer’s values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product’s attribute. This eliminates wasted time and money.

To be deductible, a business expense must be both ordinary and necessary. An ordinary expense is one that is common and accepted in your trade or business. A necessary expense is one that is helpful and appropriate for your trade or business. An expense does not have to be indispensable to be considered necessary.

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Online advertising should form an integral part of any marketing plan: it is often the most cost-effective channel to reach engaged consumers in a targeted way, while getting unparalleled return on investment and tracking capabilities.

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A supercomputer is a computer with a high level of performance compared to a general-purpose computer. Performance of a supercomputer is measured in floating-point operations per second (FLOPS) instead of million instructions per second (MIPS). As of 2017, there are supercomputers which can perform up to nearly a hundred quadrillions of FLOPS, measured in P(eta)FLOPS. As of November 2017, all of the world’s fastest 500 supercomputers run Linux-based operating systems.

Profit Connect is a privately held, supercomputer Ai (Artificial Intelligence) software company with three subsidiaries applying our Ai and focusing on the following:

• Ai Software
• Target Marketing & Pageview Accelerator
• Wealth Services
• Genomics Bioengineering

Kicking off in 2009, a core group of 14 ordinary but inspired teammates with backgrounds in Mathematics, Physics, Programming, Information Systems, Doctor of Medicine, Finance, Real Estate Broker, Accounting and Law started a journey that is now called Profit Connect. Some of our team members are retired and others continue to work in their respected fields for: Google, Microsoft, Apple, University of California, IBM, Verizon, Bank of America and others.

The nucleus of our endeavors is the proprietary Ai (Artificial Intelligence) and Machine Learning software. Utilizing IBM Watson, Amazon AWS, Google Ai along with Orwell our algorithms and statistical models find patterns to effectively perform a specific task without using explicit instructions, relying on models and inference instead. This makes the seemingly impossible tasks, possible and measurable.

Please Note:
A magnificent example of our Ai is presented in the NOVA, season 45 – episode 6 titled “Prediction by the Numbers”. Predictions underlie nearly every aspect of our lives, from sports, politics, and medical decisions to the morning commute. With the explosion of digital technology, the internet, and “big data,” the science of forecasting is flourishing. But why do some predictions succeed spectacularly while others fail abysmally? And how can we find meaningful patterns amidst chaos and uncertainty?
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Ai Software is a privately held, Ai (Artificial Intelligence) Computer Programming subsidiary of Profit Connect.

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